SEO & E-commerce Growth

Scaling brands
through organic
search.

I help Australian and New Zealand e-commerce businesses grow sustainable revenue through technical SEO, crawl optimisation, and automation-driven search strategy.

Years Experience

ANZ

Market Focus

3×

Avg. Traffic Growth

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Available for Projects

Based in India · Working globally

↑87%

Organic Revenue

What I do

Core Expertise

A full-stack SEO approach that connects technical execution to measurable revenue outcomes.

🔍

Technical SEO

Deep-dive technical audits covering crawl efficiency, Core Web Vitals, structured data, and indexation health to build a solid organic foundation.

Crawl Audits Core Web Vitals Schema

🛒

E-commerce SEO

Category architecture, faceted navigation optimisation, and product page strategy tailored for platforms like Shopify, BigCommerce, and Magento.

Shopify Category Architecture PLP Optimisation

⚙️

SEO Automation

Python-based automation workflows for large-scale content audits, rank tracking, log file analysis, and reporting—reducing manual overhead dramatically.

Python Log Analysis Reporting

📈

Organic Revenue Strategy

Aligning SEO roadmaps with business KPIs, ensuring that visibility improvements translate into attributable revenue and pipeline growth.

Revenue Attribution Forecasting

🌐

Crawl Budget Optimisation

Systematic analysis of log files and crawl data to ensure search engine bots are spending time on pages that matter most to your business.

Log Files Robots.txt Sitemaps

📊

Search Analytics

Custom reporting frameworks using GSC, GA4, and third-party tools to surface insights that drive informed, prioritised SEO decisions.

GSC GA4 Looker Studio

Results

Case Studies

Real outcomes from strategic SEO work across e-commerce brands in the ANZ market.

📦

E-commerce · Shopify · Australia

Scaling Organic Revenue for a Leading ANZ Retailer

Complete technical overhaul and category architecture redesign for a mid-market e-commerce brand. Solved crawl inefficiencies, rebuilt internal linking, and launched a data-backed content strategy targeting high-intent queries.

+187%

Organic Revenue (12 months)

+3.2×

Organic Sessions

🏪

Technical SEO · BigCommerce

Crawl Budget Recovery for Large Catalogue

Identified and resolved critical crawl waste across 40k+ URLs using log file analysis and Python automation, recovering 60% of crawl budget for revenue-driving pages.

+60%

Crawl Budget Recovered

−34%

Indexed Thin Pages

🔎

Content Strategy · NZ Market

Compounding Content Engine for NZ Brand

Built a systematic content production and optimisation workflow using Python-powered keyword clustering and search intent mapping, generating compounding organic growth.

+220%

Keyword Visibility

×4.5

Content Output Efficiency

How I work

The Process

A structured, systems-oriented approach that moves from diagnosis to compounding growth.

Audit & Diagnose

Full technical and content audit to map current state, identify revenue leaks, and prioritise highest-impact opportunities.

Strategy & Roadmap

Build a revenue-aligned SEO roadmap with clear priorities, success metrics, and a realistic timeline.

Execute & Automate

Implement fixes and growth initiatives with automation tooling to maximise efficiency and reduce manual effort at scale.

Measure & Compound

Track KPIs against business outcomes, report transparently, and iterate to build compounding organic momentum.

Scaling brandsthrough organicsearch.

Core Expertise

Case Studies

The Process

Let's Connect

Scaling brands
through organic
search.