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eCommerce
SEO

Full-funnel organic growth for online stores. Every tactic — from site architecture to product copy — is tied directly to revenue, not just rankings. Proven across fashion, fragrance, health, and home décor brands in ANZ and UAE markets.

analytics.google.com · Organic ORGANIC PERFORMANCE · rugsdirect.com.au · Aug – Mar Organic Revenue $27,400 ↑ +238% Organic Sessions 48,210 ↑ 3.2× Conversion Rate 4.2% ↑ +1.8pp $0 $14K $20K $27.4K Aug Sep Oct Nov Dec Jan Feb Mar TOP ORGANIC CATEGORIES Rugs & Carpets Area Rugs Outdoor Rugs Kids Rugs

Everything in the engagement

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Category Architecture

Redesigned URL and navigation hierarchy to match how shoppers actually search — ensuring every category and sub-category captures relevant demand at scale.

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Faceted Navigation Fixes

Diagnosing and resolving filter-generated duplicate content that wastes crawl budget and dilutes PageRank — without breaking the UX your customers rely on.

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Product Page Optimisation

Title tags, meta descriptions, structured data (Product, Review, Offer schema), canonical strategy, and unique copy frameworks that scale across large catalogues.

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Intent-Driven Content

Buying-intent blog and category content planned from keyword clustering and competitor gap analysis — written to move shoppers from discovery to purchase.

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Internal Linking Structure

A strategic internal linking plan that flows PageRank from high-authority pages to the categories and products that drive the most revenue.

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Monthly Revenue Reporting

GA4 + GSC dashboards tracking organic revenue, transactions, and conversion rate by landing page — not just traffic and impressions.

The engagement process

01
Store Audit & Opportunity Mapping

Full technical and content audit specific to eCommerce — crawl data, GSC performance by template, competitor keyword gaps, and a revenue attribution baseline using GA4.

02
Architecture & Strategy Plan

A prioritised SEO roadmap covering URL structure, category redesign, content opportunities, and technical fixes — mapped to your platform (Shopify, BigCommerce, Magento, or WooCommerce).

03
On-Page Execution

Hands-on implementation of title tags, meta data, schema, internal links, and content across category and product pages. Python automation handles bulk updates efficiently.

04
Monitor, Iterate & Report

Monthly performance reviews tied to organic revenue KPIs. Ongoing keyword tracking, content refreshes, and quick wins actioned as ranking data matures.

Who this is for

Shopify stores BigCommerce Magento WooCommerce Fashion & Apparel Health & Wellness Home & Lifestyle Fragrance & Beauty ANZ & UAE markets

Toolset

Ahrefs Semrush Google Analytics 4 Google Search Console Python Screaming Frog Looker Studio Schema.org

Let's grow your store's organic revenue.

Drop me a message — I'll take a quick look at your store and tell you what the biggest opportunity is.

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