Local
SEO
Helping local service businesses rank in Google's local pack and Maps, driving qualified phone calls and enquiries from nearby customers who are ready to buy. Specialised in the competitive trades where top-3 placement determines whether the phone rings.
Everything in the engagement
Complete GBP setup and optimisation — categories, services, attributes, photos, Q&A, and posting cadence — to maximise local pack visibility and drive direct actions.
NAP (Name, Address, Phone) consistency audit and building across high-authority local directories — fixing conflicting data that suppresses your local rankings.
Geo-targeted service pages built with local keywords, structured data (LocalBusiness schema), and conversion-focused copy for each service area or suburb.
A systematic approach to generating and responding to Google reviews — one of the strongest ranking signals in the local pack, handled ethically and consistently.
Grid-based rank tracking across your service area using BrightLocal — so you can see exactly which suburbs you rank in and where the map pack gaps are.
Reverse-engineering what the top 3 local competitors are doing — their citations, backlinks, review velocity, and content — to find the fastest path to outranking them.
The local SEO process
Full review of your GBP profile, citation consistency, existing local rankings, competitor positioning, and on-site local signals. Identifies exactly what's suppressing your local visibility.
Fixing and optimising your Google Business Profile, correcting NAP inconsistencies across existing directories, and building new citations on the highest-authority platforms in your niche and region.
Creating or optimising local landing pages with geo-targeted content, LocalBusiness schema, and internal linking structures that reinforce your service area relevance to Google.
Monthly reporting on local pack positions, GBP actions (calls, direction requests, website clicks), and review growth. Ongoing optimisation as competitors respond and local algorithm updates land.
Related services
Want more calls from local search?
Message me on WhatsApp — I'll check your local pack position and GBP profile before we start.
💬 Chat on WhatsApp