Tracking that turns
behaviour into insight.
GTM implementations, GA4 event tracking, Looker Studio dashboards, and Python-based analytics — designed to give brands real visibility into how users move, where they drop off, and what drives conversion.
Analytics implementations.
Real tracking projects across Australian and UAE digital products — each fully documented and tested.
higeia.com.au
End-to-End User Journey Tracking for a Weight Loss Program
Complete GTM tracking architecture for Higeia's onboarding funnel — 7 funnel stage events and 26 granular quiz interaction events, documented and tested end-to-end.
Looker Studio dashboard connecting GA4 organic revenue data with GSC keyword data — showing exactly which queries drove revenue by category.
Automated keyword clustering, rank tracking, and log file analysis pipeline built in Python — processing GSC and Screaming Frog data into actionable reports.
Need analytics implementation
or tracking strategy?
I set up clean, reliable tracking that gives your team real data to make decisions from.