Technical SEO
Audit
A crawl-based audit that maps every technical barrier between your site and search visibility — delivered as a clear, prioritised action plan, not a list of issues. You leave knowing exactly what to fix and in what order.
Everything covered in the audit
URL structure, silo depth, category hierarchy, and crawl path analysis to ensure Googlebot reaches every important page efficiently.
LCP, INP, and CLS measured across key templates — desktop and mobile — with specific developer-ready fixes to hit Google's "Good" threshold.
Log file analysis, crawl depth mapping, robots.txt review, XML sitemap health, and identification of wasted crawl budget on thin or duplicate content.
Orphaned pages, broken links, anchor text distribution, PageRank flow — with a revised linking structure to push authority to revenue-driving pages.
Validation of existing schema, identification of missing rich result opportunities (Product, FAQ, BreadcrumbList, Review), and ready-to-implement JSON-LD snippets.
Every finding ranked by estimated traffic impact and implementation effort — so your dev team tackles the highest-ROI fixes first, not last.
The audit process
Full site crawl using Screaming Frog, log file collection (if available), GSC data pull, and a baseline PageSpeed audit across your highest-traffic templates. This takes 1–2 days depending on site size.
Cross-referencing crawl data against GSC impressions, click data, and server logs to identify revenue-impacting issues — not just technical noise. Python scripts process bulk data where manual review would miss patterns.
A structured Google Sheet with every issue categorised, impact-scored, and linked to implementation guidance. Accompanied by a recorded video walkthrough so nothing gets lost in translation.
Available for a follow-up call with your dev team to clarify fixes, answer questions, and review implementations once deployed. Ensures the audit actually gets executed, not shelved.
Related services
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